Interesting outsourcing/BPO marketing strategy using blogs

Telegenisys, an ITES company is using blogs in a big way to run an advertising campaign centred around outsourcing to india.

They have three blogs running on this topic,

callcenterinindia.blogspot.com/,
outsourcingtoindia.blogspot.com/ and
bpoindia.blogspot.com/.

Interesting. This is the first time I have come across a company, especially an indian company, coming up with a marketing campaign based on blogs.

Wonder whether this will work ?

It would have if they had run this on their corporate website rather than using blogspot.